Storytelling is the fuel in the communications engine of the modern organization. But great storytelling does more than share a fundraising or marketing message; it gets at the heart of how humans process information. Now more than ever, nonprofits need to unleash the power of mission-driven storytelling to inspire empathy and even to change hearts and minds around complex, difficult issues. It may be the best tool we have for understanding what it must feel like to be someone else, and to enable very different people to discover their shared values and connect to each other as humans.
All social change, organization and government leaders need to start thinking of themselves as storytellers if they want to convert their stakeholders from passive participants to passionate advocates. In this presentation, nonprofit storytelling expert Julia Campbell will show you how to evolve your storytelling approach and create a compelling narrative, how to drive change while staying true to your values, and concrete ways to inspire action and build community.
Julia Campbell has a long history of helping nonprofits find success using digital storytelling strategies. After 10 years in the nonprofit sector as a small shop development and marketing director, she founded J Campbell Social Marketing, a boutique digital marketing agency based north of Boston.
Julia received her Bachelor’s in Journalism & Communications from Boston University and earned a Master in Public Administration from Old Dominion University as well as a Certificate in Nonprofit Management from Tidewater Community College.
Her clients include small community-based nonprofits and large universities. She also offers small group coaching sessions, workshops & seminars & online trainings. The author of Storytelling in the Digital Age: A Guide for Nonprofits, her blog about online fundraising and nonprofit technology is #3 on the Top 40 Nonprofit Marketing Blogs and Websites for Nonprofits.