Google Analytics 4 (GA4): Getting the Most out of Your Analytics

Are you curious about your user’s behavior on your website? Do you want to understand better how users interact with your website? What’s working – and what’s not working for users?
This session explains how Google Analytics 4 will help you better understand your website and how your users interact with it. In this introductory session, we will look at the tool, how to initially set it up, and the reporting capabilities that accompany it.
Presenter: Brian Pichman
Brian Pichman is a technology enthusiast, sharing his thoughts and ideas to libraries so they can become more interactive, innovative, collaborative, and engaging He is a web developer with experience designing websites. Brian started a collaborative platform called the Evolve Project which aims to change the way people see libraries by introducing new technology and concepts for libraries. Libraries need to re-position themselves as community anchors in order to succeed in today’s culture.