FLW: Mastering Short-Form Video for Library Engagement

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FLW: Mastering Short-Form Video for Library Engagement

April 17 @ 12:00 pm - 1:00 pm

We are all looking for ways to elevate our digital presence. Enter short-form video! In an era where attention spans are shorter than ever, short-form videos, including YouTube shorts and Instagram Reels, have emerged as a dynamic tool to captivate audiences and convey messages.

Join this webinar to discover the potential of this engaging medium and explore how it can transform your library's online impact. Learn how short-form videos can get you more social media engagement, captivate your community, and make information more accessible and enjoyable.

Learning objectives:
– Learn strategies to distill complex information into engaging narratives that resonate with your library's audience. From book recommendations to behind-the-scenes glimpses, we'll guide you in creating content that sparks curiosity and fosters connection.
– Navigate through popular short-form video platforms such as YouTube Shorts and Instagram Reels. Gain insights into the unique features and audience dynamics of each platform, allowing you to tailor your content effectively. From trending challenges to innovative filters, understand how to leverage these tools to maximize engagement.
– Create eye-catching videos on a budget. Whether you're filming book reviews, library events, or educational snippets, learn the basics of DIY video production.
 – Explore the community-building potential of short-form videos. From interactive features to collaborations, discover how to foster a sense of community among your audience.

Presenter: Julia Campbell
Julia Campbell has a long history of helping nonprofits find success using digital storytelling strategies. After 10 years in the nonprofit sector as a small shop development and marketing director, she founded J Campbell Social Marketing, a boutique digital marketing agency based north of Boston.

register: floridalibrarywebinars.org


April 17
12:00 pm - 1:00 pm


Florida Library Webinars
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