FLW: How to Use LinkedIn to Connect with Supporters

Did you know that LinkedIn is the highest converting channel for nonprofits? That’s according to The Donor Engagement Report: How Nonprofits Build Meaningful Connections on LinkedIn, developed in partnership with Classy.

LinkedIn’s global network is made up of over 850 million professionals — and many of those professionals donate to nonprofits regularly. LinkedIn members are 56% more likely to donate to nonprofits than the average internet user.

LinkedIn is investing heavily in new products and features, and eligible nonprofits can get up to a 50% discount on many of them. This session will focus on how to set up your LinkedIn Page for success, how to use features like Events and Live, and how to grow an audience on the platform.

Presenter: Julia Campbell 

Julia Campbell has a long history of helping nonprofits find success using digital storytelling strategies. After 10 years in the nonprofit sector as a small shop development and marketing director, she founded J Campbell Social Marketing, a boutique digital marketing agency based north of Boston.

Julia received her Bachelor’s in Journalism & Communications from Boston University and earned a Master in Public Administration from Old Dominion University as well as a Certificate in Nonprofit Management from Tidewater Community College.

A Boston native, a Returned Peace Corps Volunteer, a mother of two, and a lover of activism and social causes, Julia helps nonprofits build movements and connect with supporters by effectively harnessing the power and potential of online marketing and social media tools.

Julia’s clients include small community-based nonprofits and large universities. She also offers small group coaching sessions, workshops & seminars and online trainings. The author of Storytelling in the Digital Age: A Guide for Nonprofits, Julia’s blog about online fundraising and nonprofit technology is #3 on the Top 40 Nonprofit Marketing Blogs and Websites for Nonprofit Marketers and Fundraisers and is consistently featured in the list of Top 150 Nonprofit Blogs in the world.

Julia has been featured on Maximize Social Business, About.com, MarketWatch, Alltop, Salon, Social Media Today, Forbes and Business 2 Community.