Topic: How to Implement a Strategic Online Communications Plan for Your Library
Description: “Having an online communications plan is an important part of building a thriving community of donors and supporters. Join Julia Campbell as she shares how to plan communications that stand out, plus tips and recommendations for tools and strategies you can use to make an impact. Whether your nonprofit is large or small, has a huge online presence or is just starting out, we will show you how to create a strategic Communications Plan that will help you focus, prioritize your communications efforts, and stop spinning your wheels.
Learning objectives:
– Outline the essential elements of a nonprofit communications plan, including target audience segmentation, messaging consistency, and platform prioritization.
– Distinguish between various online tools and platforms that best support different nonprofit goals, from awareness to engagement and conversion.
– Formulate clear, measurable communications objectives that align with your organization’s mission and community engagement goals.
– Develop a practical workflow for planning, executing, and assessing online communications strategies that can be maintained by small or growing nonprofit teams.
Presenter: Julia Campbell