FLW: How to Create a Long-Term Social Media Strategy in A Short-Term World

Description: In a world where social media trends come and go in the blink of an eye, it’s crucial for nonprofits to adopt a long-term strategy to thrive in the ever-changing digital landscape. However, the third sector faces unique challenges in maintaining a long-term social media strategy that drives sustainable impact.
In this session, nonprofit social media marketing expert Julia Campbell will address the specific needs of nonprofits and provide practical insights on developing a social media strategy that aligns with long-term goals. We will explore strategies, techniques, and best practices that empower nonprofits to navigate the short-term trends while fostering meaningful connections with donors and supporters.
What we will cover in this webinar:
– A brief review of the current social media landscape and data privacy changes
– How to create a long-term strategy that is proactive and not just reactive
– What to consider when crafting content and compelling stories for social media
– How to manage a long-term strategy and calendar at a small shop
– How to stay relevant in the constantly changing field of digital marketing
– An overview of some battle-tested free and low-cost social media tools to save time and inspire creativity.
Anticipated outcomes for participants
– Actionable strategies, inspiration, and real-world examples of ways that even small nonprofits and libraries can market their mission and services on social media.
– Resources including a Social Media Content Planner and more.
Presenter: Julia Campbell   
Julia Campbell has a long history of helping nonprofits find success using digital storytelling strategies. After 10 years in the nonprofit sector as a small shop development and marketing director, she founded J Campbell Social Marketing, a boutique digital marketing agency based north of Boston.
Julia received her Bachelor’s in Journalism & Communications from Boston University and earned a Master in Public Administration from Old Dominion University as well as a Certificate in Nonprofit Management from Tidewater Community College.
A Boston native, a Returned Peace Corps Volunteer, a mother of two, and a lover of activism and social causes, Julia helps nonprofits build movements and connect with supporters by effectively harnessing the power and potential of online marketing and social media tools.
Julia’s clients include small community-based nonprofits and large universities. She also offers small group coaching sessions, workshops & seminars and online trainings. The author of Storytelling in the Digital Age: A Guide for Nonprofits, Julia’s blog about online fundraising and nonprofit technology is #3 on the Top 40 Nonprofit Marketing Blogs and Websites for Nonprofit Marketers and Fundraisers and is consistently featured in the list of Top 150 Nonprofit Blogs in the world.
Julia has been featured on Maximize Social Business, About.com, MarketWatch, Alltop, Salon, Social Media Today, Forbes and Business 2 Community.